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Comparison

amoCRM (Kommo) vs Bitrix24: messenger-first sales tool or all-in-one business platform?

In short

amoCRM (now Kommo) vs Bitrix24: per-user vs per-portal pricing, messenger-first sales vs an all-in-one platform, WhatsApp, and migrating between them.

amoCRM rebranded internationally as Kommo in 2022 (the amoCRM name continues in Russia and the CIS). It's a focused, messenger-first sales CRM: pipelines plus WhatsApp, Instagram, and chatbots, priced per user. Bitrix24 is a broader platform — CRM plus tasks, projects, collaboration, contact center, telephony, sites, and BI — priced per portal with a user ceiling.

Both are good at what they're built for. The choice usually comes down to two questions: is your team only selling through chat, or running wider operations; and how does cost scale as you add people?

By the Tech Titan Engineering TeamBitrix24 Gold PartnerPublished

Pricing model

  • Kommo: per user per month — Base US$25, Advanced US$35, Pro US$45, Enterprise custom; billed for 6, 9, 12, or 24 months; 14-day trial; all users on the same plan
  • Bitrix24: per portal with a user ceiling, so 10 users and 50 users can cost the same on one plan; Free plan available; annual billing is cheaper than monthly
  • The crossover: for a handful of users Kommo can be cheaper; as headcount grows, Bitrix24's flat tiers usually win — model both at your team size in two years, not today

Where Kommo is stronger

  • Messenger-first design: WhatsApp and Instagram conversations are the core of the product, with channel counts set by plan
  • No-code Salesbot chatbots for qualifying and nurturing in chat
  • A narrow, focused interface that small sales teams learn quickly

Where Bitrix24 is stronger

  • Breadth: tasks, projects, Gantt, intranet, calendars, telephony, sites, and BI in the same system as the CRM
  • Cost at scale: per-portal tiers rather than per-seat pricing
  • Telephony and contact center built in, plus a large app marketplace and a full REST API
  • On-premise option with source code for data-residency or deep customisation needs
  • Operations after the sale: delivery, support, and approvals tracked next to the deal

Which should you choose?

  • Choose Kommo if your entire sales process happens in WhatsApp or Instagram, the team is small, and you don't need project or operations tools
  • Choose Bitrix24 if sales hands over to delivery or support, you need telephony and tasks next to the CRM, or headcount is growing
  • Either way, the decisive work is pipeline design, channel setup, and automation — the tool won't do that for you

Migrating from amoCRM / Kommo to Bitrix24

Kommo exposes a REST API, so contacts, companies, leads, pipeline stages, notes, and tasks can be exported and mapped into Bitrix24 through its REST API. We migrate in stages: map pipelines and custom fields, run a test import, reconcile counts, then cut over with a short freeze — and reconnect WhatsApp and other channels so conversations continue in Bitrix24.

Comparing, or ready to move?

Tell us your team size and how you sell. We'll model the cost of both over two years — and plan the migration if you switch.

Frequently asked questions

Is amoCRM the same as Kommo?

Yes. amoCRM rebranded as Kommo internationally in 2022; the amoCRM name continues in Russia and the CIS.

Is Kommo cheaper than Bitrix24?

For very small teams it can be, since Kommo charges per user (from US$25/user/month on its pricing page in October 2026). Bitrix24 charges per portal with a user ceiling, which usually becomes cheaper as the team grows.

Which is better for WhatsApp sales?

Kommo is built messenger-first and is strong for chat-only sales. Bitrix24 supports WhatsApp through its Contact Center and integrations, and adds telephony, tasks, and operations around it.

Can I migrate from amoCRM to Bitrix24?

Yes. Data can be moved API-to-API — contacts, companies, deals, stages, notes, and tasks — with a test migration and reconciliation before cut-over.

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