1. Process before portal (8 points)
- Lead sources inventoried with volumes and owners
- Sales stages defined by exit criteria, not gut feel
- Lead vs no-lead mode decided deliberately
- Handovers (sales → operations → support) mapped
- SLA targets set: first response, follow-up cadence
- Lost reasons standardized into a fixed list
- Reporting questions written down before any dashboard
- One process owner named on the client side
2. Structure & data (10 points)
- Pipelines defined per distinct process, not per team preference
- Custom fields minimal, named consistently, each with a consumer
- Mandatory fields at stage transitions
- Duplicate control rules (phone/email match) configured
- Migration source data audited and cleaned before import
- De-duplicated import with source preserved
- SPAs for entities CRM doesn't model
- Requisites/quotes/invoices configured if used
- Currencies, taxes, and products set
- Archive/junk conventions agreed
3. Automation, channels, permissions (12 points)
- Assignment rules with working-hours logic
- First-touch automation on lead creation
- Follow-up cadence tasks per stage
- Escalations for untouched leads and stalled deals
- Approval workflows for discounts/credit
- Automation map documented
- Email boxes connected per user and shared
- Telephony connected, recordings on records
- WhatsApp channel bound with template set approved
- CRM forms replacing email-the-inbox capture
- Role-based permission matrix (agent/lead/manager/director)
- Service account created for integrations
4. Dashboards, training, go-live (17 points)
- Response-time dashboard with agreed metric definition
- Pipeline and source dashboards for management
- Agent-level daily view
- Admin trained (structure, automation, users)
- Sales trained on live portal with checklist
- SOPs written for lead handling and stage discipline
- Go-live date with hypercare window staffed
- Adoption metrics tracked from day one
- 30-day review scheduled
- …and the remaining points in the full PDF